HOME SELLING PROCESS
Choosing a Real Estate Company
Of all the decisions you'll face when selling your home,
there's none more important than the company you choose to
represent you.
The job of your Real Estate Company is to support you in
selling your home as at the best possible terms, and to aid
you through the entire process.
Your agent will explain the process of selling a home,
and familiarize you with the various activities, documents
and procedures that you will experience throughout the transaction.
What sets aside our agents from others?
Our agents are:
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Aware of the complicated local and state requirements
affecting your transaction.
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Effective in multi-party, face-to-face negotiations.
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Highly-trained, with access to programs for continued
learning and additional certifications.
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Resourceful in attracting the largest possible pool of
potential buyers.
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Knowledgeable in the technology resources that facilitate
the transaction.
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Assisted by a fully-staffed marketing department.
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Supported by professional legal counsel.
Marketing Your Property
Your agent of choice will help you to select a mortgage lender. Once
you have made your decision, these are the steps of the process:
- Ordering a "FOR SALE"
- Installing a lock box to make it easy for agents to show
your home.
- Submitting your home to the regional Multiple
Listing Service for immediate exposure to the real
estate community.
- Developing a flyer/brochure highlighting the features
and benefits of your home.
- Holding open houses when appropriate.
- E-mailing clients and colleagues from database if they
know of possible buyers.
- Advertising your property at the regular office sales
meetings.
- Featuring your property on the premier Home Buying Real
Estate web site which offers you the latest in technology
and search engine placement.
- Implementing a direct mail campaign to a target market.
- Implementing an E-Mail campaign that is directed toward
prequalified clients.
- Creating a professionally designed Virtual Tour of your
property.
- You'll appreciate having a strong advocate on your side
during the transaction!
Negotiating the Offer
Your agent of choice will immediately present and explain all offers
to you. You will be able to accept, reject, or counter any offer
presented. During the negotiation process, your agent will
leverage their experience and skills to advocate your interests:
- Reviewing the contract and obligations before you sign.
- Determine whether the buyer has been pre-qualified for
the price of the property. It's not uncommon for buyers
to look at properties out of their price range.
- Explaining how contingencies and release clauses work.
- Protecting you from signing a "blank check"
for unknown problems or repairs.
- Defining legal disclosure requirements.
- Orchestrate the offer process for "back-up"
offers, if necessary.
- Throughout the negotiation, your Realtor will provide
you with a professional, objective point of view, but the
final decision of accepting an offer is yours.
After the Offer is Accepted
Once an offer is accepted, your agent will manage all the
details to make the process as stress-free and efficient as
possible:
- Staying in contact with the buyer's agent to ensure a
smooth escrow.
- Following up on the progress of the buyer's loan.
- Monitoring all contingency removal deadlines.
- Assisting you if a conflict with the buyer arises.
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